BSB52415 Diploma of

Marketing and Communication

This qualification reflects the role of individuals working in a variety of marketing roles across different industry sectors who possess a sound theoretical knowledge base and demonstrate a range of managerial skills. Typically, they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.

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Quick Details

  • StudentDomestic and
    International

  • Study modeIn-class
    and Online

  • Campus locationsSydney CBD

  • Duration52 Weeks
    Full-Time

What is Diploma of Marketing and Communication?

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Course Details

Course Duration

52 Weeks

40 Weeks Tuition/12 Weeks Holidays

Full-Time Study

20 Hours/Week

Course Fees

Tuition Fee: $7,000 *

Enrolment Fee: $200 **

Materials Fee: $200

* Discounts may apply** Non-refundable Information on other fees and charges available here

Mode of Delivery

In-class and

Online Learning

Intake Dates

  • 12 August 2019
  • 7 October 2019
  • 11 November 2019
  • 6 January 2020
  • 10 February 2020
  • 6 April 2020

Mode of Study

The 12 units of competency are delivered throughout the 40 weeks of tuition. The qualification is delivered over 4 terms (each term is 10 weeks. Each term is followed by 3 weeks of holidays.

Classroom based learning and up to one-third of the course may be delivered online.

Assessment

Assessments are conducted during and on completion of training for each unit to determine if the learner is competent. The assessments are conducted using knowledge and skills assessments. Assessment methods may include: Assignment, Questioning (Oral/Written), Case Study, Third Party Report, In Class Activities, Observations, Role Play and RPL.

Units of Competency

Units of Competency

All the above listed units of competency must be completed to receive the BSB52415 Diploma of Marketing and Communication qualification.

RPL and Exemptions

AIE must recognise the AQF qualifications and statements of attainment issued by any other RTO. RPL and Credit Transfer are available for students to access prior to enrolment. More information is available in our student handbook.

Vocational Outcomes

After completion of the qualification, a person could obtain employment opportunities in various business and commercial enterprises as a:

  • marketing manager,
  • marketing team leader, or
  • public relations manager.

Job roles and titles may vary across different industry sectors.

Entry Requirements and Pre-Requisites

The course will be available for those students who are 18 years or older and have completed Year 12 or its equivalent. International Students are also required to have an English ability at the IELTS 5.5 or equivalent.

The following core units from the BSB42415 Certificate IV in Marketing and Communication are pre-requisites and must have been completed before studying the BSB52415 Diploma of Marketing and Communication:

  • BSBCRT401 Articulate, present and debate ideas
  • BSBMGT407 Apply digital solutions to work processes
  • BSBMKG418 Develop and apply knowledge of marketing communication industry
  • BSBMKG417 Apply marketing communication across a convergent industry
  • BSBCMM401 Make a presentation

Target Group

Local and international students who require skills in marketing as well as those with substantial experience in marketing industry experience gained through employment but who lack a formal marketing qualification.

Frequently asked questions

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This is the third item’s accordion body. It is hidden by default, until the collapse plugin adds the appropriate classes that we use to style each element. These classes control the overall appearance, as well as the showing and hiding via CSS transitions. You can modify any of this with custom CSS or overriding our default variables. It’s also worth noting that just about any HTML can go within the .accordion-body, though the transition does limit overflow.

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